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smARTcreatives

Video for research and innovation

The people behind the research, on camera.

We film researchers, founders and project partners, coach them to speak in their own words and deliver short videos ready for LinkedIn. For innovation agencies, EU-funded projects and research events across Europe.

Recently filmed

  • Zurich AI Festival 2026

    ETH Zürich, a SocialVids client

Produced with SocialVids

Work

Recently filmed.

Zurich and Winterthur

Zurich AI Festival 2026

ETH Zürich, a SocialVids client

The brief
Themed Trusted Intelligence, the festival brings together researchers, founders, investors and the public across the Greater Zurich region. It needed content that shows, during the week, what people at the events are actually talking about.
What we did
Short on-camera interviews right at the events: 11 events in 5 days and more than 45 interviews. One question, several people, the answers cut into vertical videos.
The result
The videos went out on the festival's official LinkedIn while the festival week was still running. An aftermovie is on the way.
events
11
interviews
45+
days
5
Client
ETH Zürich, a SocialVids client
Production
SocialVids
Co-creator
Tomáš Berka
Channel
The festival's official LinkedIn

Posts from the festival

One question at AI Meets Reality in Winterthur: four people, four answers.
Researchers and developers answer what we should never delegate to AI.
Tomáš's own post from the week of the shoot.

Offers

Three offers, each with a fixed scope.

Each offer has a defined scope. You get a fixed price in writing before anyone travels, and travel within Europe is always included.

For: Investment and innovation agencies, science parks

Investor Voices

Founders and investors explain, in their own words, why they chose your region. A series you can run for months and reuse in every pitch.

What's included

  • Founders, investors and researchers on camera, coached before every take
  • One or two shoot days, at one or more locations
  • Vertical and horizontal edits with captions, plus cover and quote cards

For: EU-funded projects and research institutes

Project Story Pack

Every partner of your project on camera, at the consortium meeting you already hold. Communication your partners will actually share.

From €5,500

What's included

  • One day at your consortium meeting
  • A coached clip for each of 3–6 partners and a 2-minute project film
  • EU emblem and funding statement where the grant requires them
  • A reporting sheet with outputs and views for your periodic report

For: Research weeks, innovation summits, EU project conferences

Summit Interviews

A two-person crew at your event. Speakers, partners and innovators on camera, talking about your event's topics. The format behind our Zurich AI Festival work.

From €18,000 / CHF 17,000

What's included

  • Up to five days on site
  • 35–50 coached interviews, cut for LinkedIn
  • An event film

First project with us?

Start with a pilot.

Two people on camera, two finished videos within five working days. Once per organisation.

Ask for the pilot
Tomáš Berka giving directions on set, next to a softbox light
Tomáš Berka on set. Every person is prepared before the camera rolls.

How we work

Prepared, coached, ready to post.

Most people are not comfortable on camera. The work happens before the camera rolls.

  1. 1

    Prepare

    We read the project or the paper and agree one plain-language question for each person. You approve the plan and the price.

  2. 2

    Coach

    Tomáš is a trained actor and moderator. He prepares everyone on site. No script, no teleprompter.

  3. 3

    Film

    At your institute, lab, meeting or event. A small crew and little disruption to the day.

  4. 4

    Deliver

    Captioned videos in the formats you need, ready to post. You publish them from your own channels.

Behind the camera

Black-and-white portrait of Tomáš Berka

A trained actor who gets people talking.

Tomáš Berka started on stage and has spent more than ten years behind the camera, filming in eight countries, most recently a week of on-camera interviews at the Zurich AI Festival, co-created with SocialVids for their client ETH Zürich. He hosts in English and Czech, and he knows how to make a researcher sound like themselves, not like their slides. For larger shoots we work with our partner crew SocialVids.

years filming
10+
countries
8
hosting
EN · CZ

Tomáš Berka · LinkedInjajsemtomas.cz

Questions

Questions we get asked

Can we pay for this from our project budget?

Usually, yes, if it is planned. Depending on how the task is described, video is budgeted as a purchase under 'other goods, works and services' (which also counts toward the 25% indirect-cost base) or as a subcontracted task set out in the proposal (table 3.1g in lump-sum grants). An unplanned subcontract can be approved later, but at the project's own risk. Ask us for a ready-to-paste budget justification; your coordinator or project officer has the final word.

We're writing a proposal. Can you help?

Yes. We send a costed paragraph for your communication work package: scope, price and budget category, ready to paste in.

Our researchers are not comfortable on camera.

Most aren't. Tomáš is a trained actor and moderator: we agree one plain-language question per person, coach before every take and never ask anyone to read a script.

Will you get the science right?

We read the paper or project summary first, and the researcher approves the wording of captions and post copy before anything is published.

Do you follow the EU visibility rules?

Yes. Where the work is EU-funded, videos carry the EU emblem and the funding statement, placed the way the guidance asks.

Can you film at our consortium meeting abroad?

Yes. We're based in Prague and film across Europe. Travel is included in the quote.

Do you post for us?

No. You publish from your project, institute or personal profiles. We deliver everything ready to post, plus a reporting sheet.

What about consent and GDPR?

The agreement is with your organisation, for the whole project. Each person agrees on camera before the interview, and we keep that recording as proof.

Who owns the videos?

The licence is part of the project agreement: use on your channels and your partners' channels for as long as the project needs. Wider use is agreed separately.

Do you only work with EU projects?

No. We also work with innovation and investment agencies, science parks and research events, anywhere in Europe.

Contact

Tell us about the project. We'll send a plan and a price.

What it is about, who should be on camera, when and where. You get a fixed-price proposal within two working days.